Answer no 1: 

We know that IMC means Integrated marketing communication. 

It is a marketing system that helps provide an attractive marketing experience for a product or  service. This is the process used to establish the brand message in the production of advertising  on social media and communication in public relations that is stable across all media channels. Social media marketing Journalism Anyone who has a place in marketing through the  communication industry can get a job in areas like digital media and market research. They may  also be involved in public relations consulting television radio and other fields. Let me discuss why it’s important, I think this is an important part of public relations because a  partition of IMC activities will be softened and integrated marketing communications Brand  messages communicate an important role to a wider audience. Combined minimum spending  goes a long way in creating brand awareness among customers. Integrated Marketing  Communication is not just for business people but also for direct communication with customers.  Communication implementing agencies not only successfully promote their banks to all  audiences but also build confidence among those who do not always successfully promote their  brands but their Builds confidence in those who always keep their things steady, no matter what.  When customers arrive at the same time in the same sentence it ultimately creates a better  impression on them. 

In fact, it does not rely on any general media marketing. It usually does data-driven marketing to  make a peer better and its impact can be seen in the Enterprise Block Website Display Billboard  Magazine and in search engine news. In fact, they control the way things are in modern society. Some service entailed within IMC is given below: 

Public events, Public relations and affairs, Sales Promotion, Online and direct marketing,  advertising and publicity. 

In this way, IMC entitled services are provided. 

Answer no 2: 

Soft skills are interpersonal skills within a person. It makes people feel comfortable in their  environment and helps them to collaborate and adapt. Simply put, it is not very easy to define,  and these are skills that are difficult to measure. Soft skills refer to interpersonal abilities that  allow us to become more at ease in our surroundings, collaborate with them, and adapt to them.  On the other hand, qualities and abilities are more difficult to measure and define. It helps you to work with a team at ease and teaches rules like keeping communication and  conversation right and understanding things. I am a professional photographer so I have to work  with the team almost all the time. Now if I can’t cooperate with them then all my soft skills will  not work. It is a transferable skill that plays an important role in any type of work field or real life situation. In general, we can’t learn soft skills like regular things. Soft skills are some unique  examples that are very important to become a ‘PR Specialist’ 

Flexibility 

Creativity 

Listening 

Punctuality 

Intelligence 

Multitasking 

Responsibility 

Problem-solving 

Strategic thinking

Time management 

Good decision making 

From the above, we can see that public relations are a place that needs a team that has the ability  to think well, increase the ability to solve problems and be creative. 

The skill of teaching us anything is called hard skill. We can achieve this through any previous  course training and various experiences. We can achieve this through any previous course  training and various experiences. Hard skills are the ones that we were taught in school. It also  refers that technical skills are job-specific and specific to each position and seniority level. We  can also obtain them through certificates, courses, vocational training, or past work experience.  Companies examine people’s curriculum vitae for hard skills to see how knowledgeable they are  about the job. 

Different types of corporate organizations look for skills on your curriculum to judge how much  you know about work. That is to say, the activities of a person in a particular place are  determined by his hard skills and whether that place is perfect for him. Again, not only hard  skills but also soft skills are needed to make him perfect in all respects. So hard and soft skills  are very important nowadays but hard skills can get the job of our choice and soft skills can take  it to a more powerful stage and one of the best platforms. 

Answer no 3: 

Ethics – 

Basically ethics is a branch of philosophy concerned with the moral principles and values with  what to be the case and how people ought to live their lives. It is a set of moral principles, ones  relating to a specified group, field, or form of conduct. It is directly related to the trust and  reputation people have for an organization. So it is very important for everyone. It also deals  with the organization’s values, their code of ethics. Ethics helps to develop employers and client’s  expectations and public interests. All we are taught to do right and wrong is ethics. 

All ethical standards have been enacted as law. If something is legal, it also ethical. If an action  is legal, many practitioners also consider it ethical. It is all about concepts of right and wrong  behavior. Some actions may be legal but in some people’s opinion not ethical. The relationship  between laws and ethics is not always clear. Although we may have a legal right to do  something, this doesn’t necessarily mean it is ethically justified. 

As a PR competitor, the ethical consideration we have to practice – 

We have to know what we have to say or do to win. 

We absolutely have to know who we are trying to influence. Moreover, if we move from our  main topic to another topic, we will never be able to succeed on our own topic. We have to take care all the time on what are the positive and negative results of our actions. I need to know how I can serve my client objectively. 

One thing that is very important, I cannot work with my client as long as they don’t affect my  way to work. 

We need to know when we should decline jobs if they do not meet our ethical practices.

Learnings and Outcomes (Self-Reflection)

This project provided valuable insights into the practical applications of IMC and its impact on modern marketing strategies. I gained a deeper understanding of how brands establish and maintain their presence through strategic communication. Additionally, I learned the importance of soft skills in fostering teamwork and navigating real-world professional challenges. The ethical component of the project reinforced my awareness of responsible communication practices and the necessity of aligning business objectives with ethical considerations. Overall, this assignment enhanced my ability to think critically, develop strategic communication plans, and apply ethical reasoning in professional settings.